Free tool
Marketing budget calculator
How much should you spend on marketing each month, and where should it go? Enter a few details and get a budget range, a suggested split and a plan that fits.
This is a starting estimate based on common rules of thumb, not financial advice. Adjust it based on your margins and results.
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FAQ
Marketing budget questions
How much should a small business spend on marketing?
A common rule of thumb is roughly 5–10% of revenue, at the higher end when you are launching, entering a new market or growing fast, and at the lower end when you mainly need to maintain your position.
How is the budget split worked out?
The calculator uses simple starting splits based on your goal. Lead-focused businesses put more into ads, while brand-building businesses put more into content and social media. Treat it as a starting point and adjust based on results.
Does the budget include ad spend?
Yes. The total covers everything: money paid to Google or Meta for ads plus the cost of content, management and your website.
Can I put this calculator on my website?
Yes. Copy the embed code below the calculator and paste it into your site.
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